Full portfolio

Organic social for a heritage luxury house

Senior Organic Social Media Manager

• Led Montblanc’s organic social strategy, using the brand’s heritage and values to tell its story authentically.
• Set production, copywriting and community management guidelines to keep the brand consistent.
• Used data to steer performance across platforms and optimise budgets.

Organic social growth across 18 European markets

Senior Organic Social Account Manager

• Promoted to lead organic social for Mercedes-Benz Region Europe after the Montblanc account.
• Built processes for the Regional Expansion Unit with local teams.
• Designed training programmes to help markets run their channels.

A lifestyle magazine and data-driven OOH for luxury real estate

Senior Account & Project Manager

• Led the launch of the brand’s first lifestyle magazine, blending luxury real estate and curated lifestyle content.
• Directed an AI-driven out-of-home campaign that used data to choose ad placements.
• Built a team of experts around the client’s needs.

Global repositioning: Mission Body Positive

Global Integrated Account Director

• Led a 360° repositioning that moved Nestlé Fitness from diet to wellness, rolled out in 55+ countries.
• Managed the new global visual identity, brand book, packaging, PR plan and influencer guidelines.
• Built the “Eat, Think & Act Body Positive” content strategy (80% global, 20% local), with “Think” content created with Amy Cuddy.

Granola range launch: “Eat better, not less”

Global Account Director

• Led a fully digital launch aligned with the brand’s new focus on authenticity and nutrition.
• Produced playful stop-motion content about wholesome, filling ingredients.

Delice range and the first Fitness bars

Global Account Director

• Launched the Delice cereal range and Nestlé Fitness’s first-ever cereal bars on social and digital.

#HelloSummer: one shoot for a whole year of content

Global Account Director

• Planned brand and product films in a single one-week shoot to cut costs and keep year-round content consistent.
• Replaced “bikini-ready” with summer as a celebration of nature and body diversity.

Pink Ribbon #HandOn

Global Account Director

• A breast-cancer awareness campaign built on an irony: we check our phones all day, but one health check is the one that matters.

Global digital lead across Paris, Milan and New York

Global Digital Lead

• Promoted after the Nestlé Fitness repositioning to lead Nespresso’s global digital and social campaigns.
• Improved e-commerce UX across 90 countries, including the US, UK, Canada and Australia, with local adaptation.
• Ran Nespresso’s first Digital/Innovation workshop.

“Change Nothing” with George Clooney and Ian McShane

Global Digital Lead

• Built the digital strategy for web and social and managed production with the Global Business Director.
• Oversaw behind-the-scenes content, rushes selection, GIFs, a dedicated webpage and interactive filter lenses.

Vertuo global launch

Global Digital Lead

• Positioned Vertuo as a complement to the Classic line, built around variety and large cup sizes.
• Produced how-to and recipe videos and launched two machines and an accessories range.
• Recognised by Meta as a best case for performance.

Creatista: “Why make coffee when you can make art”

Global Digital Lead

• Ran the influencer programme end to end with a specialist agency, including artist Red Hong Yi.
• Produced barista how-to videos, a campaign webpage and banner ads.

“Joy in Every Cup” with Craig & Karl

Global Digital Lead

• Used social-listening insights (early gifting, self-indulgence) to shape the festive campaign.
• Worked with Craig & Karl on limited-edition patterns and with FutureBrand on packaging.
• Added a Snapchat Lens, a photobooth for PR and influencer content.

“Rediscover the Holiday Joy”: a Class-A 3D production

Global Digital Lead

• Led a high-end 3D production of a festive world of merry-go-rounds, cups and coffees, plus social formats and a webpage.

“The Ultimate Break”: KitKat’s first recipe change in 35 years

Global Brand Manager

• Managed client relations and coordination for a multi-channel launch of the lighter recipe.
• Teasers, interactive games and a UGC website, with a trip to space as the grand prize.

The first in-house creative studio

Global Senior Project Manager

• Set up SumUp’s first in-house creative studio and handled urgent requests from cross-functional teams.
• Ran pan-European OOH, digital and social campaigns with consistent branding across the customer journey.
• Introduced Jira, Monday.com, Gantt planning and Teams to the brand marketing team.

From a first motion video to a year-long retainer

Senior Account & Project Manager

• Won the client and built the team for a motion-design product video that led to a year-long retainer.
• Trade shows, web pages, a VISA partnership with Olympic Games tickets, and an employer-branding campaign on LinkedIn.
• Media campaigns in Belgium and France.

Danone customer story: real-time data for a future-ready food company

Freelance · Marketing & communications

• Customer story for Solace, the event-streaming technology company, on how Danone uses the Solace Platform to connect factories, warehouses and enterprise systems in real time.
• Customer-facing communications in a B2B technology environment, adapting the message to an enterprise audience.

Brand, website, content and earned media for an AI-powered fintech

Marketing, communications & customer experience

Brand Strategy · Integrated Communications · Content & Social Media · Customer Experience · AI Marketing

• Led marketing, communications and customer experience initiatives for an AI-powered financial technology company, working closely with leadership, Product, Tech and Sales.
• Defined brand positioning, target audiences, messaging and content pillars to strengthen market differentiation.
• Led the bilingual website redesign, including structure, storytelling, content and customer journeys.
• Built and managed the organic content ecosystem, from editorial strategy and creation to publishing and performance analysis.
• Increased LinkedIn organic impressions to 25,600 vs. 5,500 previously, with median engagement reaching 10%.
• Developed marketing and customer communications for a database of approximately 3,000 contacts.
• Explored AI-assisted workflows to improve research, content creation and marketing efficiency.
• Earned media: secured an appearance on Matthieu Stefani’s La Martingale; wrote the script and coordinated the production.

Repositioning and rebranding a music-tech startup

Global Branding Manager

• Redefined the B2B and B2B2C offer and created the brand compass and brand book.
• Wrote slogans, website copy and blog content, and helped rebuild the website with an SEO strategy.
• Grew the ambassador programme.

Uzmanına Sor: interactive product reviews on YouTube

Project team member, Istanbul

• Samsung’s first YouTube product-review series to use clickable annotations, letting viewers choose what to explore.

Pitch won: a new kids’ shoe range

Account & Project Director

• A team of four against much larger agencies, with limited time and budget.
• Shaped the strategy, budget and final presentation; the disruptive approach won the pitch.