Claire-Anaïs Decarli · Creative operations & AI-enabled marketing

Brand & communications lead.

I lead brand, creative and integrated marketing work for international teams. For 10+ years I've run global campaigns for brands from Nespresso and Nestlé to Montblanc and Mercedes-Benz, in agencies and startups from Istanbul to Paris, Milan, New York, Lausanne and Berlin. Today I design AI-enabled workflows that help marketing teams do their best work.

Open to permanent jobs & freelancing

Chambéry, Savoie · remote, hybrid, open to travel in France and abroad

Istanbul → Paris → Milan → New York → Lausanne → Berlin → Chambéry

Sectors

Luxury
Food & beverage
Automotive
Tech & electronics
Fintech & banking
Sport
Health & wellness
Premium services
Lifestyle
Real estate
Music

Clients

Dior
Chanel
Montblanc
Mercedes-Benz
Palais Immobilier Prestige
Nespresso
Nestlé
KitKat
Unilever
Samsung
Intel
Peugeot
SumUp
Paynovate / Loyaltek
Garanti Bankası
Solace / Danone
Decathlon
Tutteo
OdonaTech

Agencies

McCann Worldgroup (Omnicom) · JWT (WPP) · Havas · TLGG (Omnicom) · Cheil · CLM BBDO · Mazarine

Claire-Anaïs Decarli · at a glance

Who I am

Role: Brand & communications lead · Creative operations & AI-enabled marketing
Experience: 10+ years in agencies such as McCann (Omnicom), JWT (WPP) and Havas, and in startups such as SumUp and Tutteo
Worked in: Istanbul, Paris, Milan, New York, Lausanne, Berlin
Based in: Chambéry, Savoie, French Alps, France
Languages: French (native), English (fluent), Spanish (professional), Turkish (intermediate)
Looking for: A permanent job or freelance missions in brand, marketing, creative operations or AI-enabled marketing, with international teams; remote or hybrid, open to travel in France and abroad

Selected work

Selected projects.

Agency and in-house work across launches, repositioning and social at scale. Each case shows my role and the team around it.

Nestlé Fitness Mission Body Positive campaign still

McCann (Omnicom) · Global Integrated Account Director55+ countries

Nestlé Fitness: from diet to body positive

A 360° global repositioning around Mission Body Positive, with a new brand book, an 80/20 global-local content model and launches from granola to the first Fitness bars.

Nespresso Change Nothing campaign still with George Clooney

McCann (Omnicom) · Global Digital Lead90 countries

Nespresso: global digital launches

Vertuo, Creatista, Change Nothing and Joy in Every Cup, coordinated across Paris, Milan and New York.

Senior Organic Social Account Manager18 markets

Montblanc to Mercedes-Benz Europe: luxury social at scale

Heritage-led luxury content, then processes and training for 18 European markets.

An in-house creative studio, built from zero

SumUp · Global Senior Project ManagerPan-European

SumUp: creative operations

Set up the first in-house creative studio and ran pan-European OOH, digital and social campaigns with Jira, Monday.com and clear resourcing.

Full portfolio: all 22 projects →

Freelance · Consulting & delivery

Freelance consulting.

Selected clients and projectsDecathlon, Paynovate/Loyaltek, Danone/Solace and premium service brands.

01
Supported brands and businesses across fintech, technology, premium services and lifestyle, combining strategic consulting with hands-on marketing and communications delivery.
02
Developed brand positioning, communication strategies, editorial platforms and integrated marketing initiatives.
03
Created and coordinated digital content, websites, newsletters, social campaigns and customer-facing communications.
04
Managed client relationships, creative partners and cross-functional projects from brief to delivery.
05
Worked across diverse business environments, adapting strategies to different audiences, resources and market needs.

Skills · How I work

What I do.

Five areas I've worked in throughout my career, across agencies, brands and startups.

Brand

Brand & communications leadership

Global launches, repositioning, packaging and keeping a brand consistent across markets.

Ops

Creative operations & project leadership

Production, agency and stakeholder management, workflows and delivery on time and budget.

Social

Social, content & digital strategy

Organic social, content ecosystems, influencers and performance.

Product

Product marketing & customer experience

Turning product value into stories, pages and journeys.

AI-enabled marketing & communications

Practical systems that help people work better.

AI & Systems · My approach

How I use AI.

I use AI tools (Claude, ChatGPT, Gemini) at each step of a marketing project: briefs and research, first drafts and concepts, adapting content across markets, formats and languages, and checking every output against the brand guidelines.

The goal is to spend less time on repetitive production and more on strategy and creative quality. Creative direction and final decisions stay with people.

Brief & strategy
Create & collaborate
Review & deliver

What I focus on

Connect the whole workflow

From brief to delivery, connect strategists, designers, writers and production teams with clear roles and smooth collaboration.

Produce smarter, improve continuously

Automate repetitive tasks, remove bottlenecks and reduce unnecessary iterations to produce more content without compromising quality.

Make resources go further

Match tools and production methods to budgets and timelines. Adapt assets across platforms, audiences, markets and formats.

Explore more creative possibilities

Test concepts before committing production resources. Keep strategy, storytelling, artistic direction and final decisions in human hands.

Protect the brand at every step

Check every output against brand identity, tone and visual guidelines, with care for confidentiality, intellectual property and transparency.

My philosophy

Automate what can be automated, so people can focus on what truly matters: strategy, creativity, collaboration and meaningful brand experiences.

Toolbox

The tools I work with.

From planning and project tracking to analytics, email, websites and AI: the stack I use day to day with marketing teams.

Project & team management

Jira
Asana
Trello
Notion
Monday.com
Microsoft Teams

Analytics, social & CRM

GA4
Meta Business Suite
HubSpot
Mailchimp
TikTok Data
noCRM

Web, design & creative

Webflow
WordPress
Wix
Canva
CapCut
Netlify

AI & automation

Claude Code
ChatGPT
Gemini
Lovable
Zapier

Currently learning n8n and Make to build automation workflows.

Hobbies · Major Town

Outside work.

Behind the decks I'm Major Town, a techno DJ and producer drawn to hypnotic, deep and dark sounds. I've played in Paris, Lyon and Berlin, and in Berlin I co-founded Come Home, a party concept built on diversity and inclusion where everybody is welcome home. Music is where I practise what I do at work: curating, connecting people and building community.

Culture is a deep-rooted part of who I am, and music is essential to my life. It has shaped my approach to communication: listening, understanding cultural contexts, telling stories and bringing people together.

SoundCloud ↗ Spotify playlists ↗

BerlinCo-founded Come Home in 2019 with producer Ziel
2020One of 48 musicians in she.grows France & Italy, the shesaid.so × YouTube Music mentoring programme. My mentor was Nicky Böhm.
2022In 2022, my song “Lucky Boy” featured on the soundtrack of Summer, directed by Su Che Hsien. The film’s score was composed by Xavier Jamaux, an acclaimed film composer who played in Orange alongside the future members of Air. Listen on Spotify ↗
2024In 2024, I released “Yasak Elma — Major Town Minimal Techno Remix” in collaboration with Özge Ürer. Listen on Spotify ↗
RadioMixes for stations in the Netherlands, Mexico, Japan and Germany
CuratingPlaylists as a daily habit of discovery

Sport

I’m a keen cyclist, runner and trail enthusiast. I enjoy road trips across France and Italy; in winter, I head to the mountains for skating and snowshoeing.

Food & travel

A humanist and an epicurean, I love discovering new places, meeting people and finding great places to eat.

FAQ

Quick answers

Who is Claire-Anaïs Decarli?

Claire-Anaïs Decarli (also known as Claire Decarli) is a brand & communications lead specialising in international brand marketing, creative operations and AI-enabled content production. She has 10+ years of experience in agencies such as McCann, JWT and Havas, and in startups such as SumUp.

What kind of roles is she open to?

Permanent roles and freelance projects in brand, marketing, communications, creative operations and AI-enabled marketing, ideally with international teams.

Where is she based? Does she work remotely?

She is based in Chambéry, Savoie, in the French Alps (France). She works remotely or in a hybrid setup and is open to travel in France and abroad.

Which brands has she worked with?

Brands including Montblanc, Mercedes-Benz, Nespresso, Nestlé, KitKat, Samsung, SumUp, Decathlon and Palais Immobilier Prestige, across 22 projects described in her portfolio.

Which languages does she speak?

French (native), English (fluent), Spanish (professional) and Turkish (intermediate).

How can I contact her or download her CV?

By email at clairedecarli@gmail.com or on LinkedIn. Her CV is available as a PDF in English and French on this site.

Permanent roles & freelance projects

Looking for a marketing lead or a freelance partner?

I support international teams with brand strategy, integrated marketing, social media, creative project management and AI-enabled content production. Based in Chambéry, Savoie, I work remotely or in a hybrid setup, with travel in France and abroad.

Discuss a role or project

Email: clairedecarli@gmail.com
LinkedIn: linkedin.com/in/cdecarli
Based in: Chambéry, Savoie · FR · EN · ES · TR
Recommendations: Read them on LinkedIn ↗
CV: View or download (PDF)
Work mode: Remote, hybrid, open to travel in France and abroad